Use for the Thesis theme Multimedia box

I had originally made a post on how to remove the multimedia box on this theme. Up until the time of this post I had always remove the media box. And stated I know of absolutely no use for it. But after leaving this post I started to tinker around with the box and researched and read more online about the uses of this box on the thesis theme.

So I experimented and found something I like very much and I do believe it can:

1. Improve your sites rankings for certain keywords.
2. Improve your click ratio on adsense, amazon products or however you are monetizing your site.
3. Overall led to improved user experience on your site.

So what use am I referring to?

If you go to the thesis theme design options inside your WordPress dashboard and then to the multimedia box option and open up the "plus sign" you will come to a drop down box. In this drop down box one of the options is "embed a video".

And when you choose this option a text box will appear where you embed your video code. It should look much like this:

So where do you get video codes to embed? Well, of course YouTube. Here is an example of the a video code from a Youtube video that you want to use to embed in your multimedia box.

Now notice in the image above, the red line under share and the blue line under embed. These are the options you want to choose when you are at the Youtube video you plan on using to embed in your Thesis media box.

All you do is copy the entire code in the box, and then paste the code in the "Video embed code" box, shown in the very first image above, and then save the changes in Thesis.

But special note notice in the Youtube video code it says "width"420". You will want to change this to a smaller number since your sidebar will not have that great of a width. All you need to do is after you paste the video code is to manually change it to like 170. You can save it then and look at your site to see if it is fitting or not, if not go back and change the width again.

Ok now that you know how to do this, how will this help you rank better for certain Keywords, gather you more clicks on ads and overall improve the user experience on your site.

First thing you want to make sure you have done is used a video that has Keywords in the title that apply or are related to the Keywords that you're trying to rank for on your site. 

Having a Keyword related video will help tell Google your site is about this subject or keyword and Google should pick up on that and improve your rankings.

And having a relevant video on your site will improve user experience because it will give visitors the opportunity to watch a video about something they are searching for.

Now for the most important thing, how will having a video in your thesis multimedia box improve your clicks on your ads. Well if your ads are located near this video and visitors watch this video, it just makes sense that your ads will be more visible to them as they are watching the video. They will notice your ads more because they eyes are concentrating on an area of your site where your ads are located.